Introducing Nintendo Switch

To drive awareness and purchase intent for Nintendo’s newest gaming system, Nintendo Switch, we needed to deliver breakthrough coverage that would not only reach gamers, but also a broader mainstream audience of kids and families. This needed to be more than a video game console launch – it needed to be a true pop culture moment. We developed newsworthy and shareable endorsements for this innovative new product, including a headline-grabbing partnership with Stranger Things star Finn Wolfhard – a relevant, authentic and high-profile ambassador – and a first-of-its-kind partnership with the YouTube Space in Toronto. This program over-delivered on all targets, helping make Nintendo Switch the fastest-selling video game console of all time in Canada.


  • Canadian Public Relations Society (CPRS): Gold, New Product or Service Launch Campaign of the Year
  • International Association of Business Communicators (IABC) – OVATION Awards: Award of Excellence, Marketing Communication
  • International Association of Business Communicators (IABC) – Gold Quill Awards: Award of Merit, Marketing, Advertising and Brand Communication